Amazon.com, the big winner of the holiday weekend, processed 5.6 million transactions on Thanksgiving Day and another 7.1 million on Black Friday, according to Hitwise. Hitwise is also able to report exactly which products, by Amazon ASIN code, consumers actually purchased on those days. Many of the top Amazon products sold were their own, including the Echo, Fire TV stick and the Fire Tablet. In fact, Amazon sold 360,000 Fire TV Sticks and over 450,000 Echo Dots on Thanksgiving and Black Friday. Amazon is also bundling other smart home products with the Echo which helped propel the TP-Link Smart Plug into the top 5 on both Thursday and Friday last week with 185,000 sold over the two days.
On Thanksgiving Day, the Keurig K55 was one of the top 10 products as was a variety pack of Keurig Coffee from Green Mountain with over 40,000 of each sold. On Black Friday, the Instant Pot was one of the hottest products, confirming that despite the appliance’s success on Prime Day and on other days when it went on sale, there was still plenty of demand. In fact, Amazon sold over 106,000 Instant Pots (various sizes) over Thanksgiving and Black Friday alone.
Another hot item on Black Friday was 23andMe’s DNA kit with over 65,000 kits sold on Amazon.com. 23andMe’s kit was also one of the 10 biggest sellers on Prime Day confirming that there’s still a large market of Americans who are interested in having their DNA decoded.
Other top Amazon products over Thanksgiving and Black Friday included Sandisk SDXC cards (over 150,000 were sold), portable batteries including the Anker PowerCore II and Anker PowerCore 10,000 (over 13,000 and 11,000 were sold, respectively), the Xbox One S (nearly 26,000 were sold) as well as a gift card for a one year PlayStation Plus membership (nearly 49,000 were sold).
Want to learn more about Amazon analytics? Hitwise can track the entire conversion funnel for any product or category on Amazon, from internal search, to product page visits and conversions. You can learn more or request a free demo here.