Summer Drinks Bubble to the Top…

Summer Drinks Bubble to the Top in June

There was a lot to cheer for in June’s online retail results. Total visits grew by 7.5% YoY – the fastest monthly acceleration year-to-date – as Britons were wrapped in World Cup fever and summery weather conditions.

From England shirts and tattoos to bikinis and barbeques, many retail verticals reaped the benefits. Clothing, Fitness & Footwear (+12.8% YoY) and House & Garden (+17.3% YoY) grew by double digits, seeing similar monthly rises as May results.

Food & Drink (+12.6% YoY) and Health & Beauty (+13.7% YoY) also saw substantial boosts in June, which accelerated compared to the previous month (Food & Drink grew by +7.9% and Health & Beauty grew by +9.1% in May).

Summer drinks stole the show, with searches for “pink gin” and “parma violet gin” rising by 794% and 417% YoY respectively. Increased demand for Health & Beauty was driven by newly launched over-the-counter products, like Viagra Connect and cannabis oil.

Insight of the month

To learn more about these insights, get in touch with us today.

Want to get insights into your consumers’ digital behavior? Click here to find out about how you can use consumer insights.

[addthis tool="addthis_inline_share_toolbox_mzrh"]