Summer Drinks Bubble to the Top…

Summer Drinks Bubble to the Top in June

There was a lot to cheer for in June’s online retail results. Total visits grew by 7.5% YoY – the fastest monthly acceleration year-to-date – as Britons were wrapped in World Cup fever and summery weather conditions.

From England shirts and tattoos to bikinis and barbeques, many retail verticals reaped the benefits. Clothing, Fitness & Footwear (+12.8% YoY) and House & Garden (+17.3% YoY) grew by double digits, seeing similar monthly rises as May results.

Food & Drink (+12.6% YoY) and Health & Beauty (+13.7% YoY) also saw substantial boosts in June, which accelerated compared to the previous month (Food & Drink grew by +7.9% and Health & Beauty grew by +9.1% in May).

Summer drinks stole the show, with searches for “pink gin” and “parma violet gin” rising by 794% and 417% YoY respectively. Increased demand for Health & Beauty was driven by newly launched over-the-counter products, like Viagra Connect and cannabis oil.

Insight of the month

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