Introducing Hitwise Inspired Audiences

Introducing Hitwise Inspired Audiences

For over 20 years Hitwise has specialized in digital intent data. We have partnered with Eyeota to bring you Hitwise Inspired, ready to activate audience personas that help you target and reach your end consumer. Activated through Eyeota, we tap into our opt-in panel of 1M AU consumers to define audiences with a combination of keyword and URL data. We then use the insights pulled from AudienceView to define the personas using Eyeota’s catalogue of global audiences.

Here is a list of our ready-to-activate audience personas:

There are many examples you could use to show case the input by applying the above personas, for example, taking a ‘Fashionista’ who has visited ASOS OR The Iconic AND has searched for ‘black dress’, ‘skinny jeans’, ‘brown wedges’. Another example could be ‘Flowers & Gifts Buyers’ who have searched for ‘chocolate bouquets’ AND visited Daily Blooms OR Interflora.

Where you can find our audiences:

Don’t see your preferred activation channel listed? Let us know and we can make those connections!
Download our shareable one pager, here

For more information you can, reach out here and someone from our team will be in touch.


Check out the new Hitwise portal for all your digital marketing needs.