Click Frenzy “Mayhem” 2019: Latest Hitwise…

Click Frenzy “Mayhem” 2019: Latest Hitwise data shows online activity soaring in an off-peak month

There’s only one place that Aussies can snag a MacBook Air for $14 or a Sony Smart TV for $17, and that’s Click Frenzy.

The flash bonanza sale has become a staple in the Aussie retail calendar. With over 1.1 million visits on the most recent “Mayhem” on 21st – 22nd May, Click Frenzy did not disappoint.

According to Grant Arnott, CEO of Power Retail, Click Frenzy’s parent company, the success of “Mayhem” came down to more brands and even more exceptional deals.

“Click Frenzy Mayhem was our biggest May event ever, thanks to the fantastic range of amazing retail brands and killer deals. We welcomed many new brands such as IKEA, Bose, Mimco plus our established favourites including Myer, David Jones, Sony and Peter Alexander, offering exceptional deals for Aussie shoppers.

With great partners like Shopback and Afterpay adding extra value for shoppers, the appetite for events like Click Frenzy continues to grow exponentially. It’s a positive boost for shoppers and retailers during a relatively quiet period.”

Click Frenzy Mayhem Ad - Sale on Now May 22
Click Frenzy “Mayhem”‘s 28 hour sale started on 7PM AEST, Tuesday 21 May 2019 

Online visits and visitors have grown by over 40%

Hitwise data showed a significant online boost in the typically quiet month of May. Visits over Tuesday 21st and Wednesday 22nd were up +46% compared to the previous year’s Mayhem(on 15-16th of May). Click Frenzy also drew a larger online audience. Visitors to their site reached over 235K unique users, an increase of +43% compared to last year.

Click Frenzy Mayhem Data- Online Visits, Unique Users and Daily Visits Chart
Source: Hitwise, AU. Visits and visitors to www.clickfrenzy.com.au over 2018 Mayhem (15-16 May) and 2019 Mayhem (21-22 May)

The opening hour at 7PM peaked 28% higher than last year

Online visits spiked +28% higher than last year over the opening hour of 7PM, reaching 120K visits. The additional four hours also counted this year. The last four hours of Day 2 saw visits grow +284% compared to the equivalent period last year.

Click Frenzy Mayhem Data - Hourly Visits YoY Chart
Source: Hitwise, AU. Visits by the hour on www.clickfrenzy.com.au over 2018 Mayhem (15-16 May) and 2019 Mayhem (21-22 May)

The next Click Frenzy Travel has been announced…

Spikes in online activity shows that Aussies love and hunt for a bargain. The addition of new brands and better deals attracted an even greater number of online visits and audiences.

As retailers count their sales from Mayhem, Click Frenzy has announced their next flash sale for Travel on 20th – 21st August. Just an 80-something day wait until the next bonanza… 

For more information about Hitwise insights, contact us here.