AU Fashion Report 2020

AU Digital Fashion Trends 2020

2019 has been challenging for many brands and retailers, and the industry is at a turning point. Declining sales, store closures, and consumers questioning fashion’s contribution to the environment. In this feature, Hitwise reflects on the key shifts occurring in the online fashion landscape and details what these trends mean heading into 2020. With this […]

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Digital Fashion Trends in 2020

INTRODUCTION The industry is at a turning point Total retail sales have dropped to levels not seen since the 1991 recession, with consumers feeling the squeeze from stagnant wages and higher household debt. A string of Australian-owned fashion retailers have buckled in recent years, including the recent collapse of Bardot and Harris Scarf in December. […]

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Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?

Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded?   In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about […]

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US News & Media Report 2019

INTRODUCTION 2020 is just two months away and with it comes a new year of breaking stories, inventive technologies, and a presidential election in the United States. Becoming the go-to source for American readers will be pivotal in the year ahead for news & media organizations. To achieve this, they will need to know what […]

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Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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back to school 19

Back to School Report 2019

INTRODUCTION When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. While elementary school students are growing out of their shoes every year, college students require new appliances for the dorm. No matter the life stage, Amazon dominates as the largest back-to-school online retailer with […]

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