Back to School

Back to School Report US 2019

Differences in Shopping Behaviors by Lifestage When it comes to back-to-school shopping, families are in need of different items depending on the life-stage of their children. How do the shopping behaviors of elementary school families, middle/high school families and college students differ during this peak period? This FREE report uncovers insights such as: Amazon dominates […]

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women's world cup searches

2019 Women’s World Cup: Online Analysis

It’s been heralded as the “most anticipated Women’s World Cup” in history. From June 7 to July 7, France will host the 2019 Women’s World Cup, where 24 teams will battle it out over 52 matches, across nine cities and stadiums. Players and punters are expecting a bigger and better tournament this year. FIFA revealed […]

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Digital Fashion Masterclass 2019 [On-Demand Video]

How To Grow Your Online Fashion Audience: 4 Tactics for 2019 With fashion brands operating in the continuously competitive market, they now need to connect with customers and potential buyers in more creative ways than ever. The Hitwise Digital Fashion Masterclass uncovers what companies like Boohoo, SilkFred and Farfetch have in common. We dive into the […]

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Online Shopping, Purchase, Conversion Funnel

Converting Browsers to Buyers Masterclass: US Market [On-Demand Video]

How to measure and capture key customer segments in 2019 The majority of businesses focus on their current customers online. These are the people who typically visit and purchase/book/convert on your site. While retention and loyalty are absolutely critical (particularly in today’s hyper-competitive online landscape), Julia Millot, Hitwise’s Content Strategy and Insights Manager, showcases some […]

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2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

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Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Rapport sur l’industrie de la mode au Royaume-Uni

RAPPORT 2018 Les challenges et tactiques en ligne des retailers et marques de mode. 2018 a commencé avec des conditions très difficiles pour les grandes enseignes de la mode.  L’industrie se bat contre la hausse des prix de location des magasins en rues commerçantes, les baisses de salaire des consommateurs ainsi que les conditions météorologiques mauvaises qui affectent […]

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retail

State of Retail

The Top 3 Industry Challenges The evolving expectations and demands of the consumer – this is the greatest challenge retailers are faced with today. We have become hyper-connected, time-poor, mobile and social; changing how retailers must market, attract and retain their customers. The key to success lies in harnessing the power of customer-centric and actionable […]

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