How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

In this 8-min video, learn about three lesser-known customer segments that you should focus on in 2019.

How to Reach, Acquire and Win Back your Audience: 3 Tactics for 2019 Search data has become invaluable to marketers. We are able to segment through demographics, interests, behaviours and purchasing habits, allowing us to build a complete picture of consumers and how to reach them. We cover an array of verticals in our Hitwise […]

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

The 2019 industry outlook is positive, but how can travel players make the most of this year's growth?

How to grow Bookers by Destination: 3 Tactics for 2019 With Brexit impacting travel players in different ways, getting to know your browsers is necessary to keep hold of loyal customers in political uncertainty. Watch our 15-minute on-demand webinar where we dive into how search and clickstream data can facilitate in winning back customers from […]

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

Gone are the days of the travel stereotype With the rise of Metasearch sites and Rental players like Airbnb coming to fruition within the past decade, the travel industry has become subject to change. The reality is that not only have these big players disrupted the marketplace, but also, the emergence of differentiating consumer segments […]