2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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cyber week, shopping, shopping cart

Black Friday 2018: UK retail visits down 3%, Amazon up 3% YoY

Black Friday has just unravelled, so how has the retail industry performed in the UK? See below for top Hitwise stats by retail category, top players and hot products.   1. UK online retail reaches 194 million visits on Black Friday, down 3% YoY  Cyber Week (which included Monday 19th to Sunday 25th at time […]

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Supermarkets Report

Tactics to Target Audiences and Product Categories Key Findings The top 3 supermarkets, Tesco, Sainsbury’s, and ASDA, have the highest online population share in the UK, but zooming in to city-level, other supermarkets also compete. Online searches for “gin” have grown rapidly over the year, and were 93% higher at the start of November, compared to the […]

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