On-Demand – Hitwise Holidays Unwrapped 2019 [UK Market]
Watch On-Demand Take a look at the full session as we deep dive into the Hitwise top tips for your 2020 digital marketing campaigns.
Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?
Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded? In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]
Retail Peak 2019: Top Learnings So Far
Black Friday will fall one week later this year on November 29th, compared to November 23rd last year.
Hitwise & Retail Economics: Consumer Electronics Outlook
Hitwise and Retail Economics have partnered to bring the latest retail trends and consumer insights for the UK. Through a series of videos, we summarise the key challenges and opportunities facing retail categories and highlight brands and retailers that are outperforming their peers today. In the following videos, we look the Consumer Electronics category, where […]
Back To School Report UK 2019
Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]
UK Back to School Report: Primary School, Secondary School & Students Online Trends
INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]
Advancing Alongside Amazon
How retailers can compete and how brands can partner and grow One-click shopping, two-day free shipping, and Prime Day are just a few of the pioneering activities of Amazon that have forever changed the retail landscape. Despite their lead, Amazon still lacks prowess with certain demographics, such as 25-44 year olds, and in key categories, […]
Product & Category Performance on Top Retailers
CONSUMER ELECTRONICS Digital insights on brands, like: HP, Dell, Acer, ASUS, Samsung and Toshiba. Search & purchase analysis on retailers, including, Amazon, Curry’s and AO. Google vs. Retailer Search: How is your category searched for? Page-Level Insights: How are your products viewed? Purchase Analytics: How do your products convert? HP gained the largest share of […]
Prime Day 2019: US Analysis
How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]
Prime Day 2019: UK Results
Is there hope for other retailers? In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY. […]