Hitwise Holidays Unwrapped 2019 UK

On-Demand – Hitwise Holidays Unwrapped 2019 [UK Market]

Watch On-Demand Take a look at the full session as we deep dive into the Hitwise top tips for your 2020 digital marketing campaigns.

Learn more
Black Friday UK Hitwise

UK Cyber Week 2019: Top 5 Stats on Amazon Buyers

In our first piece of coverage on Black Friday 2019, Hitwise found that Amazon more than doubled its visit share than the next top retailer in the US and Europe. In the UK, Amazon is also getting a larger slice of online purchases. The number of transactions Amazon processed over “Cyber Five” (the day before Black […]

Learn more
retail electronics

Hitwise & Retail Economics: Consumer Electronics Outlook

Hitwise and Retail Economics have partnered to bring the latest retail trends and consumer insights for the UK. Through a series of videos, we summarise the key challenges and opportunities facing retail categories and highlight brands and retailers that are outperforming their peers today.  In the following videos, we look the Consumer Electronics category, where […]

Learn more
Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

Learn more
back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

Learn more
Amazon vs. Google

Amazon vs. Google- Has Amazon Really Taken Over?

When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both?  Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]

Learn more

UK April Retail Update: Visits Slowing Down, But Conversions Up

The later-Easter at the end of April 2019, compared to the end of March in 2018, fell short of driving a significant uplift in online traffic. Online visits for the retail industry rose by only +0.7% year-on-year, which was the same level of growth as the previous month. But retailers are getting more effective at […]

Learn more

Search Masterclass 2019 [On-Demand Video]

How to Reach, Acquire and Win Back your Audience: 3 Tactics for 2019 Search data has become invaluable to marketers. We are able to segment through demographics, interests, behaviours and purchasing habits, allowing us to build a complete picture of consumers and how to reach them. We cover an array of verticals in our Hitwise […]

Learn more

Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

Learn more

Knowing Buyers vs. Browsers: UK Market [On-Demand Video]

How to Boost Sales with Buyer Data In this episode, we review: Could separating buyers from browsers alter your marketplace view? How do well-defined audiences change your search and media strategy during peak seasons? What buyer data can you leverage to boost conversion rates and total sales? View part 1: The Power of Deeper URLs: Analytics […]

Learn more