retail electronics

Hitwise & Retail Economics: Consumer Electronics Outlook

Hitwise and Retail Economics have partnered to bring the latest retail trends and consumer insights for the UK. Through a series of videos, we summarise the key challenges and opportunities facing retail categories and highlight brands and retailers that are outperforming their peers today.  In the following videos, we look the Consumer Electronics category, where […]

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Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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Amazon vs. Google

Amazon vs. Google- Has Amazon Really Taken Over?

When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both?  Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]

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UK April Retail Update: Visits Slowing Down, But Conversions Up

The later-Easter at the end of April 2019, compared to the end of March in 2018, fell short of driving a significant uplift in online traffic. Online visits for the retail industry rose by only +0.7% year-on-year, which was the same level of growth as the previous month. But retailers are getting more effective at […]

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2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

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Search Masterclass 2019 [On-Demand Video]

How to Reach, Acquire and Win Back your Audience: 3 Tactics for 2019 Search data has become invaluable to marketers. We are able to segment through demographics, interests, behaviours and purchasing habits, allowing us to build a complete picture of consumers and how to reach them. We cover an array of verticals in our Hitwise […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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Knowing Buyers vs. Browsers: UK Market [On-Demand Video]

How to Boost Sales with Buyer Data In this episode, we review: Could separating buyers from browsers alter your marketplace view? How do well-defined audiences change your search and media strategy during peak seasons? What buyer data can you leverage to boost conversion rates and total sales? View part 1: The Power of Deeper URLs: Analytics […]

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digital marketing

Digital Marketing Masterclass 2018 [3-Part On-Demand Series]

Watch part 1 to learn about the top 3 challenges in FMCG retail, which covers: The FMCG Landscape: the online appearance of a Sainsbury’s-Asda merger The Retailer Black Box: how brands understand their true performance on supermarkets and retailers Customer Loyalty: how retailers keep their loyalists “exclusive” Watch part 2 to learn about how to […]

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