digital marketing

Digital Marketing Masterclass 2018 [3-Part On-Demand Series]

Watch part 1 to learn about the top 3 challenges in FMCG retail, which covers: The FMCG Landscape: the online appearance of a Sainsbury’s-Asda merger The Retailer Black Box: how brands understand their true performance on supermarkets and retailers Customer Loyalty: how retailers keep their loyalists “exclusive” Watch part 2 to learn about how to […]

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Online shopping

3 Tips to Boost Your Cyber Week

As the last rays of summer disappear, retailers and brands are already busily preparing for the next big date on the calendar, Cyber Week. In this blog, we highlight three tips for marketers to get the greatest uplift from this important retail event, encompassing both Black Friday and Cyber Monday (and before). 1. Track audience […]

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August Insights (Hitwise blog)

August Online Retail Rises Faster Than July, But Growth Slower YoY

August generally sees a slowdown in online retail activity, as Britons enjoy their last month of the summer holidays. Online retail traffic rose by 4.5% in August YoY, which was a slight uptake from July’s performance of 4.1%. But both months have risen slower than this time last year (5.2% in August 2017 and 6.2% […]

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Shopping mall

Uncovering the Retailer Black Box 2018 [On Demand Video]

Category and product level analytics for retailers and brands Despite thousands and thousands of brands online, the top ten retailers account for 44% of all online retail traffic in the UK. Amazon alone attracts 26% of this traffic, with consumers increasingly starting their search journey on the e-tailing giant. The dominance of Amazon is undeniable. Very […]

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Home & Garden UK Online Shopping Trends

WHAT’S INSIDE KEY DROPS – Product category In this report, we look at top search and product trends over Easter YoY, and spotlight retailers and audiences driving growth in the sector. Search Insights PRODUCT TRENDS BY CATEGORY This year, audiences have turned their attention to the indoors with plants, indoor paints or wallpapers and storage […]

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Cyber Week 2017, Part 2: Hourly Data

Part 2 of the Hitwise Cyber Week Insights 2017 Report In “Cyber Week – Part 1”, Hitwise saw that online retail industry grew by 6% YoY to 1.4 billion visits. In Part 2, Hitwise dissected what happened hour by hour. Our top headlines include: – Black Friday is like no other weekday. Retail traffic at […]

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House & Garden: Spring 2017

Online Industry Trends Spring is in the air and retailers are ready for a seasonal change. The sector has had a challenging start to the year, with Q1 sales declining by 1.4% – the largest quarterly fall in 7 years, according to ONS. But not all retail verticals have felt the same squeeze. House & […]

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Hot Products Heading into Black Friday

Black Friday is fast approaching on the 25th of November. With Amazon’s announcement of a 12-day long sale (starting on the 14th of November), Christmas shopping has most certainly begun in the UK. In our recent publication, Black Friday: Hour by Hour, we wrote that over 28 million online visits were made each hour from […]

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Digital Retail Trends

Black Friday 2016: How to shape your digital marketing strategy

From a day that was almost non-existent 5 years ago, Black Friday has become a sensation in the UK. An approximate £1.1bn was spent in 2015, with more than £3.3bn collected over the weekend from Black Friday to Cyber Monday. As more retailers and consumers enter this shopping blitz in 2016, many are anticipating an […]

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Here they are, 2016’s hottest Christmas products!

Halloween jack-o-lanterns may still be haunting Britain’s door steps, but the festive season is about to shift into high gear. As such, Hitwise, a division of Connexity, is making our list of hot products and checking it twice! As of today, we will begin weekly reporting of the top branded products and toys that Brits […]

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