Great British Bake Off: Now That Marketers Can Reach Fans, Who’s Watching?
A week ago it was announced that the Great British Bake Off, also referred to as GBBO by loyal fans, is moving from BBC to Channel 4. This revelation caused some commotion after two prominent hosts called it quits, but the change has also sparked interest from brands who were previously unable to reach the […]
Top Ten Marketing Tips to Boost Christmas Holiday Sales
With nearly 20% of annual retail sales in some way connected to the Christmas period, UK brands and retailers which don’t make every attempt to optimise their marketing outreach during and before the Christmas period are at risk of losing sales to more aggressive players. Here are our top tips for making sure your marketing […]