Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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UK Back to School Report: Primary School, Secondary School & Students Online Trends

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june retail insight 2019

Retail visits up in May to June despite YoY retail visits dipping

While retail visits improved +27% from May to June 2019, year on year visits dropped -3% in June. Many are blaming the June gloom on just that – poor weather throughout the month leading to a decline in shopping, especially for key categories like House & Garden.    The Trusted Online Consumer Journey  Although visits […]

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digital marketing

Digital Marketing Masterclass 2018 [3-Part On-Demand Series]

Watch part 1 to learn about the top 3 challenges in FMCG retail, which covers: The FMCG Landscape: the online appearance of a Sainsbury’s-Asda merger The Retailer Black Box: how brands understand their true performance on supermarkets and retailers Customer Loyalty: how retailers keep their loyalists “exclusive” Watch part 2 to learn about how to […]

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May Insights

Sun Shines Light on Outdoor Goods in May

Insight of the Month – May 2018 After a lacklustre April, May brought about a much needed boost for retail. Total online visits grew by 7.1 per cent YoY, returning to the overall pace seen earlier in the year. Warmer temperatures saw consumers preparing their summer wardrobes, with visits to Clothing, Fitness and Footwear rising by […]

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Supermarkets Blog

Sainsbury’s & Asda – What would the merger look like online?

The past year have seen a string of M&A activity rock the FMCG and retail landscape. From Amazon’s acquisition of Whole Foods for 13.7 billion USD in August, to the more recent acquisition of Nisa by Co-op for 140 million GBP in May, the market has shifted seismically both offline and online. But since its […]

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Supermarkets Report

Tactics to Target Audiences and Product Categories Key Findings The top 3 supermarkets, Tesco, Sainsbury’s, and ASDA, have the highest online population share in the UK, but zooming in to city-level, other supermarkets also compete. Online searches for “gin” have grown rapidly over the year, and were 93% higher at the start of November, compared to the […]

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