AU Fashion Report 2020

AU Digital Fashion Trends 2020

2019 has been challenging for many brands and retailers, and the industry is at a turning point. Declining sales, store closures, and consumers questioning fashion’s contribution to the environment. In this feature, Hitwise reflects on the key shifts occurring in the online fashion landscape and details what these trends mean heading into 2020. With this […]

Learn more

Digital Fashion Trends in 2020

INTRODUCTION The industry is at a turning point Total retail sales have dropped to levels not seen since the 1991 recession, with consumers feeling the squeeze from stagnant wages and higher household debt. A string of Australian-owned fashion retailers have buckled in recent years, including the recent collapse of Bardot and Harris Scarf in December. […]

Learn more
Black Friday UK Hitwise

UK Cyber Week 2019: Top 5 Stats on Amazon Buyers

In our first piece of coverage on Black Friday 2019, Hitwise found that Amazon more than doubled its visit share than the next top retailer in the US and Europe. In the UK, Amazon is also getting a larger slice of online purchases. The number of transactions Amazon processed over “Cyber Five” (the day before Black […]

Learn more

Who were the Fastest Rising Brands, Retailers & Categories of US Cyber Week 2019?

Cyber Week 2019 was another record setter in the US. Purchases from the top 50 US retailers rose +6% YoY during the Cyber 5, Thanksgiving through Cyber Monday, according to Hitwise. Last week, we looked at winners from the biggest retail event of the year from a global perspective. Taking a deeper dive into the […]

Learn more
UK Fashion Report 2019

UK Fashion Report

How can fast fashion, mid & premium tiers compete online? 2019 has been challenging for many brands and retailers. Declining online industry traffic, store closures, and consumers questioning fashion’s contribution to the environment. However, there are brands like Net-A-Porter, Zalando and Charles Tyrwhitt, which despite all of this, are excelling within their retail categories. So, […]

Learn more

UK Fashion Report: How can fast fashion, mid & premium tiers compete online?

US Back

Learn more
Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

Learn more
back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

Learn more

Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

Learn more

Fast Fashion Retailer Demographics’ Environmental Attitudes Shifting

Garbage Patch; and “Lonely Whale”, co-founded and fronted by actor Adrian Grenier, has done huge amounts to drive consumer attitude shifts around single plastic usage – namely the social pariah of 2018: the Plastic Straw. Palm Oil has been the latest environmental outcry, with Iceland’s Christmas short film with Greenpeace again taking the message to […]

Learn more