2018 Holidays Unwrapped: UK Market [On-Demand Video]
Key Trends and Insights from the 2018 Holiday Season What were the hottest holiday products in 2018? Who were the top-performing retailers? Discover these and key insights from the 2018 holiday shopping season, which includes Black Friday, Cyber Week, and Christmas. Join Hitwise as we share: Top traffic days during the 2018 holiday season Which […]
Amazon Prime Audience: Why Retailers Should Take Note
Amazon Prime Day came to Australia for the first time this year. One month after the dust has settled, Hitwise takes stock of how Prime Memberships have performed, who prime early adopters are and their impact on the retail landscape. Prime ‘sign-ups’ spike 377% on Prime Day, but the rise was short-lived During the 36-hour period […]
Uncovering the Retailer Black Box 2018 [On Demand Video]
Category and product level analytics for retailers and brands Despite thousands and thousands of brands online, the top ten retailers account for 44% of all online retail traffic in the UK. Amazon alone attracts 26% of this traffic, with consumers increasingly starting their search journey on the e-tailing giant. The dominance of Amazon is undeniable. Very […]
Are we really talking about Christmas Reindeers in June?
Top Stats from Hitwise’s Peak Planning Webinar If retail events in 2018 have taught us anything, it’s that it is time to think about peak planning. The industry is in a different position than it was last year, from mass store closures to game-changing M&A activity. The Beast from the East also wreaked havoc in […]
What Are Online Super Consumers and How Do I Spot Them?
Most marketers measure their traffic in aggregate, benchmarking total visits and uniques over time. Advanced marketers may also track the age and gender of their visitors, to get a sense of who spends time onsite. But these basic metrics only provide a narrow view of your best online audience. Weighing alternative metrics, like time spent, […]
Urgency for the Catwalk Look Fuels the Fast Fashion Industry
The Fast Fashion industry, a term originating from the rapid movement of styles from the catwalk to retail shelves nationwide, has grown 21% over the past 3 years[i], reflecting the growing consumer demand for speed in the retail industry. The way consumers are shopping and seeking influence is changing. Today, more consumers are turning to […]
Fast Fashion Industry Winners and Strugglers
There is no doubt that clothing remains a big business; Americans spend more than $250 billion on apparel each year. Mar 2014 – Mar 2017 saw exponential growth to fast fashion websites with a 67% increase in visits. However, the last year (Mar 2016 to Mar 2017) revealed a 9.47% decline as fast fashion brands […]
Clean Living: Distinguishing the fads from the long-term opportunities
The New Year arrives on a wave of reflection and while the resolutions of many will fade into obscurity, the trend of Clean Living is here to stay. Today’s Hitwise Data-Day Britain report reveals the key consumer behaviours shaping and driving momentum behind the all-encompassing trend. Over the past year there has been a 61 […]
Great British Bake Off: Now That Marketers Can Reach Fans, Who’s Watching?
A week ago it was announced that the Great British Bake Off, also referred to as GBBO by loyal fans, is moving from BBC to Channel 4. This revelation caused some commotion after two prominent hosts called it quits, but the change has also sparked interest from brands who were previously unable to reach the […]