Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

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Super Bowl LIII Report

Which brands saw the biggest uplift? Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super Bowl title, Maroon 5 delivered and “underwhelming” halftime performance, and consumers saw Super Bowl ads from more than 30 brands. So, which brands succeeded in generating online buzz? Which had seen their audiences grow? And, have […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Football Stadium

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let’s look at the top five most popular commercials from 2017, and measure their results in terms of branding, traffic and product awareness. Based on these insights, what can we predict about advertising trends in 2018? […]

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Super Bowl LII Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected to pull the largest audience in TV history. In this report, we’ll address several themes: – Super Bowl Audiences: Who will be tuning in this year?– Politics and National Issues: What wider topics will dominate […]

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Partnerships – Growing Brand Partnerships

Following on from the last blog (Insert link to ‘Enhancing Affiliate Relationships’ blog) where we looked at how brands can enhance their relationships with third-party retailers, this blog will look at how brands can discover new online audiences through co-branding efforts. In particular, how brands can build upon each other’s strengths in the auto sector. […]

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Auto Industry Trends 2017 – UK Market

A Digital Marketing Perspective: Innovative strategies for segmenting and targeting auto audiences 2017 has seen mixed results for the automotive industry in the UK. Manufacturers and dealers are dealing with a weakening pound and declining consumer confidence, coupled with changing customer preferences and policies. According to SMMT 2017, this has compounded into the following market […]

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auto

Auto Industry Trends 2017 – US Market

Innovative strategies for segmenting and targeting auto audiences Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year experts believe the pendulum may be swinging back in the other direction. According to the Wall Street Journal, car sales are down this year, and even the previously dominant SUV […]

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