Which new car buyer persona is best to target?

We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or the latest video game, many are beginning their search for a new car. December is widely known as the best month to buy a new car since salespeople looking to hit their year-end goals are […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

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Super Bowl LIII Report

Which brands saw the biggest uplift?Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super Bowl title, Maroon 5 delivered an “underwhelming” halftime performance, and consumers saw Super Bowl ads from more than 30 brands. So, which brands succeeded in generating online buzz? Which had seen their audiences grow? And, have any […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Football Stadium

Top Super Bowl Commercials Last Year; What Will Resonate In 2018?

Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl. So first let’s look at the top five most popular commercials from 2017, and measure their results in terms of branding, traffic and product awareness. Based on these insights, what can we predict about advertising trends in 2018? […]

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Super Bowl LII Online Search Trends Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected to pull the largest audience in TV history. In this report, we’ll address several themes: – Super Bowl Audiences: Who will be tuning in this year?– Politics and National Issues: What wider topics will dominate […]

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Partnerships – Growing Brand Partnerships

Following on from the last blog (Insert link to ‘Enhancing Affiliate Relationships’ blog) where we looked at how brands can enhance their relationships with third-party retailers, this blog will look at how brands can discover new online audiences through co-branding efforts. In particular, how brands can build upon each other’s strengths in the auto sector. […]

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