Industry Spotlight: Beauty

Beauty brands reach makeup fans and shoppers through many different online channels, including retailer websites (like Sephora and Ulta) and the Amazon marketplace. As a result, shoppers are often searching online using for specific beauty brands—but are beauty brands optimizing the opportunity presented by these “branded search terms”? Insights into how beauty fans search for […]

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Hitwise Amazon Report

Advancing Alongside Amazon

How retailers can compete and how brands can partner and grow One-click shopping, two-day free shipping, and Prime Day are just a few of the pioneering activities of Amazon that have forever changed the retail landscape. Despite their lead, Amazon still lacks prowess with certain demographics, such as 25-44 year olds, and in key categories, […]

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Prime Day 2019

Prime Day 2019: US Analysis

How other retailers and brands performed during Amazon’s marquee event As Hitwise reported last week, Amazon’s 2019 Prime Day broke records (again). In the US, Prime Day generated 20.2 million transactions across the 48-hour period, which is 2 million more than Black Friday and Cyber Monday combined. Another incredible feat was surpassing the 10% conversion […]

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Retail Spotlight: Home Depot

Home Depot: Search Intelligence How many Home Depot “browsers” are converting into buyers? Understand what percent of users who visit HomeDepot.com convert compared to the percent on your competitor’s site. Of the 45.1 million visitors to HomeDepot.com in the last 12 weeks, 5.9% converted into buyers. However, 884k of Home Depot visitors ended up buying […]

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August Insights (Hitwise blog)

Back to School 2018 Report: Shopping Trends for Elementary, Middle, & High School Families

Back to school shopping was expected to generate over $82 billion in revenues for brands and retailers. Pulling highlights from Hitwise’s Back to School 2018 report, we’ll focus on how Elementary and Middle/High school families searched and shopped, all against the backdrop of the Amazon Prime Day and Last Minute shopping (3 weeks to Prime […]

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Almost 7 million transactions made on Amazon over Prime Day 2018

Amazon Analytics 2018

INTRODUCTION See how Amazon is trailblazing the e-commerce spectrum and beyond: The $13.7 billion acquisition of Whole Foods, in June 2017, signified Amazon’s serious bid into the groceries and brick-and-mortar space.  Prime Day 2018, 36 hours of exclusive deals on July 16/17, further displayed Amazon’s e-tailing dominance. Over 17 million transactions were processed on Amazon […]

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Amazon Analytics

Amazon Analytics [On-Demand Video]

Prime Day 2018 and Amazon’s Impact on the Retail Industry Amazon is trailblazing the e-commerce spectrum and beyond. The $13.7 billion acquisition of Whole Foods signified Amazon’s serious bid into the brick-and-mortar space. The $1 billion acquisition of Pillpack has shaken up the pharmaceutical industry. Prime Day 2018, which covered 36 hours of exclusive deals […]

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2018 Holiday Planning: US Market [On-Demand Video]

Key stats, searches and product trends for Holiday 2018 Summer is fast approaching and you know what that means: holiday planning. As retailers and agencies prepare for the festive season, they’ll need the latest retailer rankings, product trends and shopper insights under their belt. Watch now as we dive into: Hot product searches from Holiday […]

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holiday shopping, shopping

Who Won Thanksgiving & Black Friday 2017?

Traffic and Conversions from Peak Week Big Picture The Top 50 retailers in the United States processed an estimated… The top two days were… As a benchmark, the top 50 retailers processed 5.0 million and 4.7 million transactions online on the 16th and 17th of November, respectively, one week before Thanksgiving and Black Friday. That […]

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Home & Garden: Trends in 2017

Search & Audience Trends in Home Appliances, DIY, and Furniture As the housing market continues to thrive in the wake of the 2008 financial crisis, competition among home goods retailers has become more intense. Young people are taking longer to purchase homes, but a Home Depot study actually found that 57% of Millennial renters see […]

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