How can Hilton win back their online browsers?
How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]
How Overstock embedded Hitwise to drive customer acquisition
For more than 19 years, Overstock has been a leading online retailer of home goods and furnishings. The company has grown from a start-up selling surplus goods into nearly a $2 billion brand that sells the latest styles for less, with digital innovation at its core. Hitwise spoke to Tyler England, Vice President of Customer […]
Best Western® Hotels & Resorts personalizes the travel experience
Best Western Hotels & Resorts (“Best Western”) is an award-winning global family of hotels that accommodates all types of travelers in over 100 countries. We spoke to Kat Israel, Associate Program Manager of Optimization on how Hitwise helps Best Western identify, understand and target various key consumers to retain their loyalty. The Challenge Best Western […]
Hotels Booking Report 2017
Direct Hotel vs. OTA’s: Who is Converting? Most hotels are constantly working to better understand—and even to reclaim—their bookings from online travel agencies (OTAs) like Expedia, Hotels.com, and Priceline. In this report, we’ll look at the state of OTAs, hotel reliance on OTAs (in terms of both traffic and bookings), and which hotels have successfully […]