Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

Learn more
Holiday Presents, Packages

2019 Holiday Planning: AU Market [On-Demand Video]

Plan ahead for 2019’s Peak Week Watch the Hitwise Holiday Planning Webinar On-Demand where we unveil: Top online stats from 2018’s peak days, including Black Friday, Cyber Week, and Boxing Day Amazon’s online strategy and performance, including top categories, product purchases and searches Key online trends from 2019 so far Recommendations and tactics for planning for retail peak this year Join […]

Learn more
online shopping

Despite Stock Struggle, Afterpay Still Has Big Opportunity for Growth

With no interest or transaction fees, Afterpay has certainly tapped into Millennials’ spending habits and pockets. The popular “buy now pay later” platform has seen extreme growth since its launch in August 2017, and has attracted Australian merchants eager to pair with the electronic lay-by service. However, Afterpay has fallen under recent scrutiny from industry […]

Learn more

Australian Mobile Search: Topics and Themes

Consumer Insights Report: Showcasing how brands can leverage Mobile Search more efficiently and why it should be treated differently to Desktop For many years, it’s been predicted that this was the year of mobile. Whilst this year has been proven to be the official ‘Year of the Mobile’ for Australian consumers, many brands are still […]

Learn more