AU Fashion Report 2020

AU Digital Fashion Trends 2020

2019 has been challenging for many brands and retailers, and the industry is at a turning point. Declining sales, store closures, and consumers questioning fashion’s contribution to the environment. In this feature, Hitwise reflects on the key shifts occurring in the online fashion landscape and details what these trends mean heading into 2020. With this […]

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Digital Fashion Trends in 2020

INTRODUCTION The industry is at a turning point Total retail sales have dropped to levels not seen since the 1991 recession, with consumers feeling the squeeze from stagnant wages and higher household debt. A string of Australian-owned fashion retailers have buckled in recent years, including the recent collapse of Bardot and Harris Scarf in December. […]

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Click Frenzy 2019: Who were this year’s winners?

“The Sale that Stops the Nation” Back for its seventh year running, Click Frenzy launched its 29-hour sale on 12-13 November. This year boasted over 600 participants, from multi-category retailers like Myer, The Good Guys and Big W, to fashion, groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, Virgin Wines and Bose. Over […]

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Prime Day 2019: AU Analysis

Has Amazon cracked Australia?  In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]

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Holiday Presents, Packages

2019 Holiday Planning: AU Market [On-Demand Video]

Plan ahead for 2019’s Peak Week Watch the Hitwise Holiday Planning Webinar On-Demand where we unveil: Top online stats from 2018’s peak days, including Black Friday, Cyber Week, and Boxing Day Amazon’s online strategy and performance, including top categories, product purchases and searches Key online trends from 2019 so far Recommendations and tactics for planning for retail peak this year Join […]

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online shopping

Despite Stock Struggle, Afterpay Still Has Big Opportunity for Growth

With no interest or transaction fees, Afterpay has certainly tapped into Millennials’ spending habits and pockets. The popular “buy now pay later” platform has seen extreme growth since its launch in August 2017, and has attracted Australian merchants eager to pair with the electronic lay-by service. However, Afterpay has fallen under recent scrutiny from industry […]

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Australian Mobile Search: Topics and Themes

Consumer Insights Report: Showcasing how brands can leverage Mobile Search more efficiently and why it should be treated differently to Desktop For many years, it’s been predicted that this was the year of mobile. Whilst this year has been proven to be the official ‘Year of the Mobile’ for Australian consumers, many brands are still […]

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