Amazon Monthly Trends: June 2018

Exclusive Look Into Amazon’s Key Products, Brands & Category Trends What’s Trending? In June, Amazon’s Electronics category largely outpaced the industry, as consumers looked around different product pages, preparing for next month’s Prime Day sales. But, other categories on Amazon hadn’t performed as well. Amazon’s Groceries pages dropped by 10.2% month-on-month, compared to the industry’s […]

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Amazon Monthly Trends: May 2018

Exclusive Look Into Amazon’s Key Products, Brands & Category Trends What’s Trending? In May, all categories tracked in Hitwise’s Snapshot report grew on Amazon, with the exception of Food & Groceries. Consumers started planning for the summer and the outdoors, as purchases of garden products, sunglasses and insect repellents rapidly increased. May also saw the […]

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Amazon Monthly Trends: April 2018

Exclusive Look Into Amazon’s Key Products, Brands & Category Trends What’s Trending? In April, traffic to most retail categories dipped slightly, with the execption of Home & Garden. Baby skincare products shot up in Beauty, while travel and outdoor clothing items topped the shelves in Apparel. TurboTax remained the top-seller even at the tail-end of […]

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Amazon Monthly Trends: March 2018

Exclusive Look Into Amazon’s Key Products, Brands & Category Trends What’s Trending? This month retail started recovering from its post-holiday hangover, as category growth was seen across four out of five Amazon categories. From warm-weather apparel to swimming pools and party foods, more consumers are stepping outside and enjoying spring. Grocery was the only category […]

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Q&A: The Power Of Programmatic Data–And How To Harness It

Q: What are the primary benefits of working with programmatic data? Teich: Programmatic provides an outlet for marketers to leverage the masses of data available about their customers. Who a consumer is, their interests, their purchase intent etc. may be more important than the context of where the ad is shown. Though premium content is […]

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