Australians & the Electric Vehicle Market

According to the latest research, global sales of electric vehicles have increased significantly over the past few years*. However, this trend does not appear to be replicated in Australia, with sales declining in 2016 compared to 2015**. Are Australians just not buying into the concept of hybrid or electric vehicles? Not exactly. Conventional hybrid cars […]

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Auto Industry Trends 2017 – AU Market

Industry trends and innovative strategies for targeting auto audiences In 2017 the Australian Auto industry has experienced similar sales numbers to previous years, but July saw a sizeable uptick. In the past, high fuel prices pushed consumers towards smaller and more fuel-efficient cars, but more recently SUVs have shown a surge in sales as well. […]

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Auto Industry Trends 2017 – UK Market

A Digital Marketing Perspective: Innovative strategies for segmenting and targeting auto audiences 2017 has seen mixed results for the automotive industry in the UK. Manufacturers and dealers are dealing with a weakening pound and declining consumer confidence, coupled with changing customer preferences and policies. According to SMMT 2017, this has compounded into the following market […]

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auto

Auto Industry Trends 2017 – US Market

Innovative strategies for segmenting and targeting auto audiences Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year experts believe the pendulum may be swinging back in the other direction. According to the Wall Street Journal, car sales are down this year, and even the previously dominant SUV […]

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automotive

Automotive – Cultivating Interest Through Search & Content

In our latest series of blogs we are going to explore some of the key trends for the Automotive industry in 2017. Automotive is well known for its long purchase cycles, so it’s paramount for a brand to stay top of mind. Brand building efforts are typically done through outbound marketing, like TV and sponsorships, which […]

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How Auto Brands Can Use Data for Smarter Technology Partnerships

Last year, Hyundai’s CEO called the car the “ultimate mobile device,” a statement that was echoed into the tech world canon by Apple SVP Jeff Williams. The technology industry has truly embraced cars as mobile devices, albeit the most expensive mobile device anyone owns, so it’s not surprising that CES 2017 was the scene of […]

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Will Electric Vehicles Disrupt the Auto Industry?

As consumers continue making our homes smarter, families healthier and lives greener, we are increasingly reminded of the carbon footprint we leave behind. As more electric vehicles crop up across the auto industry, it begs the question: Will low-pollutant, electric vehicles disrupt the auto industry and dominate the roads a generation from now? Just as […]

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