UK Fashion Report 2019

UK Fashion Report

How can fast fashion, mid & premium tiers compete online? 2019 has been challenging for many brands and retailers. Declining online industry traffic, store closures, and consumers questioning fashion’s contribution to the environment. However, there are brands like Net-A-Porter, Zalando and Charles Tyrwhitt, which despite all of this, are excelling within their retail categories. So, […]

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UK Fashion Report: How can fast fashion, mid & premium tiers compete online?

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cycling shorts

Retail Now: The Cycling Shorts Phenomenon

What did we learn? Businesses that embrace rapid change  Despite the changes, many retailers and brands continue to thrive in the current retail climate. The likes of Zara, Ted Baker, and Primark, continued to achieve impressive growth.  Richard speaks about why this is the case.  The cycling shorts phenomena  Along with dungarees, mom jeans and […]

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Hitwise Summer Summit 2019

Hitwise Summer Summit ’19: Green To Mainstream, The “FANGs” & Love Island

Hitwise just hosted its annual Summer Summit, where over 200 delegates from different industries and disciplines discussed all things digital marketing, e-commerce, and data analytics.  The aim was to make this year’s event bigger and better than last year. This was driven by our fantastic line up of thought-provoking sessions and panels, led by leading […]

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retail

Decline in online activity contrasts with increased activity in the books category

Online Activity Declines. After an uptake in April, online retail visits have once again dipped by -2.4% YoY in May. This time last year, Britons were celebrating an early summer, the Royal Wedding and the World Cup, contributing to online rises in Food & Drink, Clothing, and House & Garden categories. This year, a number […]

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Digital Fashion Masterclass 2019 [On-Demand Video]

How To Grow Your Online Fashion Audience: 4 Tactics for 2019 With fashion brands operating in the continuously competitive market, they now need to connect with customers and potential buyers in more creative ways than ever. The Hitwise Digital Fashion Masterclass uncovers what companies like Boohoo, SilkFred and Farfetch have in common. We dive into the […]

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2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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Environmental Shifts In Fast Fashion Rise For 2019

Garbage Patch; and “Lonely Whale”, co-founded and fronted by actor Adrian Grenier, has done huge amounts to drive consumer attitude shifts around single plastic usage – namely the social pariah of 2018: the Plastic Straw. Palm Oil has been the latest environmental outcry, with Iceland’s Christmas short film with Greenpeace again taking the message to […]

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cyber week, shopping, shopping cart

Black Friday 2018: UK retail visits down 3%, Amazon up 3% YoY

Black Friday has just unravelled, so how has the retail industry performed in the UK? See below for top Hitwise stats by retail category, top players and hot products.   1. UK online retail reaches 194 million visits on Black Friday, down 3% YoY  Cyber Week (which included Monday 19th to Sunday 25th at time […]

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