Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

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travel, vacations, Fiji

Travel Report 2019

The 2019 industry outlook is positive, but how can travel players make the most of this year's growth?

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Travel Masterclass 2019 [On-Demand Video]

How to grow Bookers by Destination: 3 Tactics for 2019 With Brexit impacting travel players in different ways, getting to know your browsers is necessary to keep hold of loyal customers in political uncertainty. Watch our 15-minute on-demand webinar where we dive into how search and clickstream data can facilitate in winning back customers from […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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travel, vacations, Fiji

Macro Trends Shaping the Travel Industry

Gone are the days of the travel stereotype With the rise of Metasearch sites and Rental players like Airbnb coming to fruition within the past decade, the travel industry has become subject to change. The reality is that not only have these big players disrupted the marketplace, but also, the emergence of differentiating consumer segments […]

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buyers vs browsers us market

Knowing Buyers vs Browsers: US Market [On-Demand Video]

Ways to Boost Sales with Buyer Data As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma– either having too few or too much data to inform decision making. In this video, Hitwise uncovers simple and actionable solutions to combat this data dilemma. We […]

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Cyber Week 2017, Part 1: The Headlines

Top Headlines for Black Friday and Cyber Monday Top Stats for the Online Retail Industry – Cyber Week 2017: From Monday 20-Nov to Cyber Monday 27-Nov, visits to the online retail industry have increased by 6% YoY, to 1.4 billion visits.– The Lead Up: Largest YoY growth occurred on the Friday to Sunday (17- 19 […]

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Travel & Tourism

A Digital Marketing Perspective: Planning for Peak The travel tourism industry has had a roller coaster year. The pound has fallen to its lowest level in 8 years. Popular European and UK holiday destinations were increasingly targeted in terrorist attacks. The collapse of Monarch and cancellation of over 18,000 Ryanair flights have sent shockwaves throughout […]

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Top Travel Apps – App Store vs. Play Store

Getting and retaining loyal app users remains a challenge for many travel brands. But for those who succeed, the benefits are clear: app users tend to be highly engaged and spend more money in-app. This chart (excerpted from our Mobile Travel Report) breaks down the top travel apps in the App Store and Google Play […]

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Emerging Mobile Trends and Apps: Travel Inspire

Popular apps, behaviors, and mobile industry trends App Rankings: App Store vs. Play Store Getting and retaining loyal app users remains a challenge for many travel brands. But for those who succeed, the benefits are clear: app users tend to be highly engaged and spend more money in-app. This chart breaks down the top travel […]

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