Travel in 2017 – Get More Out of Your Affiliates

Most travel brands benchmark affiliate performance by tracking percentage (or volume) of traffic they get from their affiliates over a given period. The next level of affiliate bench-marking is to understand the quality of the audience coming from each affiliate, and affiliate performance of your competition. Measure Who Drives More “Converting” Traffic To illustrate this […]

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Hotels Booking Report 2017

Direct Hotel vs. OTA’s: Who is Converting? Most hotels are constantly working to better understand—and even to reclaim—their bookings from online travel agencies (OTAs) like Expedia, Hotels.com, and Priceline. In this report, we’ll look at the state of OTAs, hotel reliance on OTAs (in terms of both traffic and bookings), and which hotels have successfully […]

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Travel in 2017

A Digital Marketing Perspective: Getting More Out of Your Online Data Sets British travel companies face an array of challenges and opportunities in 2017. Whilst consumer confidence held up well last year, uncertainty around Brexit, Trump’s presidency and currency fluctuations have led many to remain cautious for the year ahead. New digital platforms continue to […]

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Vacation Rental Traffic Skews Female – Reflects Growing Desire for Travel Experiences  

The advent of vacation rental sites such as Airbnb, VRBO and HomeAway have been a game changer for the traditional players – hotel web sites and hotel aggregators (e.g. Booking.com, Hotels.com, Expedia.com). Over the past three years vacation rental traffic has grown by 70% while hotel aggregators and direct hotel websites show steady declines. A thirst […]

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