2019 Beauty Masterclass: Digital Disruptors [10 mins]
Trends and Tactics to Grow Online Sales Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands. We explore the latest digital disruptors and fast risers within the beauty […]
UK Market: 2019 Beauty Masterclass: Digital Disruptors [On Demand Video and Slides]
See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales. How can you track searches on your competitors? Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after […]
Prime Day 2019: UK Results
Is there hope for other retailers? In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY. […]
Are we really talking about Christmas Reindeers in June?
Top Stats from Hitwise’s Peak Planning Webinar If retail events in 2018 have taught us anything, it’s that it is time to think about peak planning. The industry is in a different position than it was last year, from mass store closures to game-changing M&A activity. The Beast from the East also wreaked havoc in […]