Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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How Airlines Can Take Off With Online Bookers

Deep-Dive into Online Airline Activity in 2019 As we expect North Americans to spend an average of 17 nights away from home this year, it’s important for travel companies to leverage online insights to ensure they’re capturing as many of these trips as possible. With our recent US Travel report, the travel industry can digest […]

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Hitwise Case Study: Virgin Atlantic

Using Audience Data to Hone Your Channel Strategy

Your website drives traffic from hundreds of sources; email, search, social media, blogs and more. Identifying your strongest channel drivers allows you to double down on what’s working, and can help you optimise traffic. Flying Higher Than the Rest: A Virgin Atlantic Case Study In this example, we looked at one of the most popular […]

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plane

Using Audience Data to Hone Your Channel Strategy

Your website drives traffic from hundreds of sources; email, search, social media, blogs and more. Identifying your strongest channel drivers allows you to double down on what’s working, and can help you optimise traffic. Flying Higher Than the Rest: A Virgin Atlantic Case Study In this example, we looked at one of the most popular […]

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5 Segmentation Strategies to Convert More Customers – UK Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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