Online Shopping, Purchase, Conversion Funnel

Converting Browsers to Buyers Masterclass: US Market [On-Demand Video]

How to measure and capture key customer segments in 2019 The majority of businesses focus on their current customers online. These are the people who typically visit and purchase/book/convert on your site. While retention and loyalty are absolutely critical (particularly in today’s hyper-competitive online landscape), Julia Millot, Hitwise’s Content Strategy and Insights Manager, showcases some […]

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Super Bowl LIII Report

Which brands saw the biggest uplift? Audience, YouTube, & Amazon Analytics The New England Patriots won their sixth Super Bowl title, Maroon 5 delivered and “underwhelming” halftime performance, and consumers saw Super Bowl ads from more than 30 brands. So, which brands succeeded in generating online buzz? Which had seen their audiences grow? And, have […]

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Brewdog webinar

Behind the Data – Brewdog and Beer Trolling [On-Demand Video]

A Pre and Post Campaign Analysis of Digital Marketing Tactics In the last five years, the UK has seen over a 60% rise of breweries being established. With a sudden increase in competition, it is essential that breweries can differentiate themselves within the crowded marketplace. In this webinar, we reviewed Brewdog’s latest campaign against mainstream […]

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England football players

Searches for “England Tattoo” up 1,233%

“World Cup” reached an all-time high yesterday in the UK accounting for nearly 2% of all searches online. With England’s first World Cup semi-final since 1990 coming up tonight, we dive into the top search terms to find out what the nation’s been up to online. Since the start of the tournament, we’ve noticed a […]

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Super Bowl LII Report

Key Trends in Social Media, Politics, & Football Audiences The stage is set for Super Bowl LII, and it’s expected to pull the largest audience in TV history. In this report, we’ll address several themes: – Super Bowl Audiences: Who will be tuning in this year?– Politics and National Issues: What wider topics will dominate […]

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