Kardashians dominate Instagram and gaming channels rule YouTube

Over the past few years social media influencers have become a valuable marketing tool. Influencers are adept at building their individual brand and those at the top of their game can attract millions of followers. The main benefit for brands who work with these influencers is gaining exposure to audiences they are unable to reach. […]

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Liberal Audiences Consuming More Conservative News Since Inauguration

Key political events, particularly the presidency of Donald Trump, have lifted news consumption across the political spectrum in 2017. Comparing the two months before and two months after Donald Trump’s inauguration, we see an increase in audience size across the top 10 news publications on the conservative and liberal end (except for The BBC and […]

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News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and continues to climb in 2017. This is largely due to major political events which have dominated the headlines. Americans are not only consuming more news across several sources, they are also thinking about the role […]

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Hitwise Launches Hourly Online Traffic Insights Reporting

New Tool Gives Hourly Insights in to How Market Competitors Are Performing    Los Angeles (January 31, 2017) Hitwise, the industry leader in large-scale online clickstream data collection and consumer behavioral analytics, today launched hourly insight reporting, a new capability that offers marketers improved visibility into online consumer behavior and competitive traffic trends throughout the […]

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Summer Travel Inspire

Key Takeaways As Winter officially ends and the sun begins to shine, consumers start to think about where they want to travel during the Summer months. This Inspire will provide insight into when these searches occur, top trending destinations and identifying differences between key audiences. Five things to take away from this Inspire are: 1) […]

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Discovery, Surprise, Inspiration: The Rise of Subscription Box Shopping

Consumer Insights Report Finding New Ways to Delight Consumers are faced with a seemingly impossible diversity of choice, none more so than the generation that came of age with the Internet and online shopping. Today’s consumers are overwhelmed by:– Too many product choices– Finding the best products for their lifestyle– Endless deal-hunting They want help […]

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Hitwise Analysis Shows Visits to Subscription Box Sites up 3,000%

A new consumer insights retail report found that visits to top subscription box sites have exploded by nearly 3,000 percent in the United States over the past three years. According to our Hitwise® data, there were more than 21.4 million visits made to a custom category of leading subscription box sites in January 2016, compared […]

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