Online shopping, online shopper, customer data, consumer insights

How Capital One Markets to Millennials

Millennials are immensely interested in building credit: 56% of undergraduate students have a credit card, 59% of them use it to build credit. 18-24 year olds are also 24% more likely than older generations to search for “credit score”. Financial institutions are trying to tap into this market. The benefits of doing so are clear […]

Learn more

Financial Life Stages

Marketing to College Students and Early Career Consumers Modern life is no longer a linear progression – people are delaying getting married or buying a first home (or not at all in some cases). For financial institutions, traditional marketing practices need to be rethought. Hitwise details how to do just that. We profile the audience […]

Learn more

Capital One Search Share Dips, But Their Cards Gain Steam

Reaching credit card seekers early in their research phase (before the competition does) is the key for most credit card brands. Let’s explore keyword trends around Capital One, as an example of how brands can use strategic insights to reach credit card searchers first. Below we listed all of the top “credit card” search variations […]

Learn more

How to Target and Convert Credit Card Searchers: US Market

Key Search Trends & Audience Insights Reaching credit card seekers early in their research phase (before the competition does) is the key for most credit card brands. In this report, we explore keyword trends, audience behavior, and other examples of how brands can use strategic insights to reach credit card searchers first. Unbranded Searches: SEO […]

Learn more