Fashion Report Q1 2019
Digital Tactics for Retailers and Brands 2019 is showing promise for brick and mortar retail. As markets trend up, several national chains are actually opening new stores this year. Although e-commerce acted as a driving force throughout 2018, fashion website visits were flat year on year during Q1 2019. Is online activity plateauing for fashion? […]
A Look at Luxury Brands and Consumers 2018 [On-Demand Video]
Transformation is the defining theme for the luxury personal goods market The luxury sector is enjoying a resurgence, as total global sales are projected to reach $313 billion this year. Today, we see luxury’s transformation in the progressive designs, styles and representations of fashion. Additionally, we also recognise the deeper cultural shift happening inside the […]
Fashion Report 2018
Digital Tactics for Retailers and Brands 2018 was tough on retailers and brands. With online visits rising by 17%, compared to 2017, the online channel is driving growth for the fashion industry. Key to this rise are innovative retailer and brands, both pure players and traditional brick-and-mortars, getting digital marketing and e-commerce tactics right. In […]
Which Brands Are Reaching Luxury Millennial Shoppers?
As luxury consumer behaviors shift towards a more digital, social and experiential economy, so does the luxury industry. Both emerging and established luxury brands are constantly working to reinvent themselves, connect digitally and capture the heart of the next luxury consumer. Millennials are still willing to spend money on things they care about — but […]