Disruptive Beauty Masterclass

2019 Beauty Masterclass: Digital Disruptors [10 mins]

Trends and Tactics to Grow Online Sales Brands want direct sales, but retailers attract a larger volume of visitors. The top 50 beauty retailers received almost 50 million visits in April 2019 – a staggering 4.5x higher than the top 50 beauty brands.  We explore the latest digital disruptors and fast risers within the beauty […]

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Disruptive Beauty Masterclass

UK Market: 2019 Beauty Masterclass: Digital Disruptors [On Demand Video and Slides]

See how digital beauty disruptors and fast risers, like Revolution Beauty and Cult Beauty, have increased their online traffic and sales.   How can you track searches on your competitors? Revolution Beauty’s visits spiked in January 2019 compared to December 2018, thanks to searches for ’12 Days of Christmas’ set and ‘chocolate vaults’ still trending after […]

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Multiple Devices

Customer-centric data: The foundation of all decision making in retail

The evolving expectations and demands of the consumer – this is the greatest challenge retailers are faced with today. We have become hyper-connected, time-poor, mobile and social, which impacts heavily on how retailers must market, attract and retain their customers. The explosive rise of Cyber Week has also put even greater pressure on profit margins. […]

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person using a kindle

How are people responding to Amazon?

Rising consumer demands are also driven, in part, by Amazon. The e-commerce giant accounts for 25% of all online retail traffic in the UK. Amazon has pushed the boundaries in terms of personalization, pricing and delivery and continues to build a presence across different retail categories. But not all retail businesses have taken the hit. […]

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Content Strategy

A Digital Marketing Perspective Content marketing is considered one of the most important components of any marketing program, but very few organisations consider their function as strategic and advanced. According to a recent UK study by the Content Marketing Institute, only 5% of organisations would classify their content marketing efforts as sophisticated. Yet, 79% stated […]

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