Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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UK Back to School Report: Primary School, Secondary School & Students Online Trends

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Back to School

5 Digital Planning Tips for Back To School in 2018

As families and students enjoy their summer holidays, retailers are working hard to prepare for the next key event of the year – Back to School. Harsher retail conditions and lack lustre results over Easter have made Back to School more important than ever. Last year saw the demand for school uniforms, accessories and electronics […]

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