News and Media Report US 2019

Strategies for Growing Readership Online With a presidential election just a year away, becoming the go-to news source for American readers will be pivotal in the year ahead. To achieve this, news and media organizations need to know what audiences care about and where they currently go to consume content. Once they have a foundational […]

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State of Publishing: April 2018 – US Market

Top 20 Publishers April saw a couple changes in the news rankings. After dropping three spots last month, USA Today reclaimed its place in 6th. BBC and Daily Mail dipped slightly in response, and NPR lost about 10 million visits compared to last month. Meanwhile, Reuters climbed back up the rankings after falling last month, […]

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State of Publishing: March 2018 – US Market

Top 20 Publishers A wide range of stories captured public attention in March, resulting in another shakeup of the publisher pecking order. USA Today dropped three spots in March, and lost significant visit share compared to last month. Meanwhile, BBC climbed in the rankings, thanks in part to a popular article memorializing Stephen Hawking. Wall […]

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State of Publishing : February 2018 – US Market

Top 20 Publishers The news industry experienced a few shakeups the top and bottom of the rankings this month. USA Today enjoyed a small traffic boost, which moved them up to 6th. Reuters also climbed the ranks, and has enjoyed traffic growth since the beginning of the year. Time and The Daily Beast also saw […]

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State of Publishing: January 2018 – US Market

Who Won the Top Stories This Month? Top 20 Publishers Compared to the relatively stagnant rankings in December, January saw a solid shakeup in the pecking order. The Atlantic joined the Top 20 due in part to their popular opinion piece on Aziz Ansari, while The Daily Beast likely rose due to coverage on interactions […]

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Who is the Green Consumer?

In today’s world, an increasing number of  consumers are becoming not only environmentally conscious, but environmentally responsible.  However, that is not a universal sentiment.  While many people are going green and considering the environmental impact of their purchases, some people don’t see it as a pressing matter.  Who are the green consumers that feel this way […]

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Liberal Audiences Consuming More Conservative News Since Inauguration

Key political events, particularly the presidency of Donald Trump, have lifted news consumption across the political spectrum in 2017. Comparing the two months before and two months after Donald Trump’s inauguration, we see an increase in audience size across the top 10 news publications on the conservative and liberal end (except for The BBC and […]

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News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and continues to climb in 2017. This is largely due to major political events which have dominated the headlines. Americans are not only consuming more news across several sources, they are also thinking about the role […]

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5 Key Stats for Marketing to Fitness Buffs

Moving into 2017, marketers should expect the fitness industry to continue booming. Consumers are increasingly fueled by a desire to get in shape, and brands have met them with a surge in fitness-friendly gadgets and athletic apparel to make living a fit lifestyle easier than ever. Interest in fitness is especially piqued in and around […]

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