Kroger vs. Walmart: Who is winning the online grocery war?

Walmart is the largest grocer in the United States for the third year in a row. Despite doubling-down efforts on online grocery delivery, Kroger has continued to trail Walmart’s grocery operations. As both retailers expand their online grocery offerings to more parts of the country, Hitwise wanted to dive deep into the online retail analytics […]

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Coke vs. Pepsi: Surprising Audience Differences Between The Kings of Cola

The gauntlet in the Cola Wars was first thrown down in 1975 when the “Pepsi Challenge” was issued. In a Pepsi-sponsored advertising campaign, soda drinkers were asked to blind taste-test Coke vs. Pepsi. Since then, the two soda behemoths have fiercely battled each other over dominance in the billion-dollar soft drink industry. But after 40 […]

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