How Beauty Brands Can Be Competitive on Amazon

As with other retail sectors, Amazon is quickly dominating the beauty industry. Total beauty sales only increased 2% in 2016, while Amazon Beauty sales shot up 47% last year. For both independent and established beauty brands, gaining even a slight edge on Amazon can be incredibly lucrative. Measuring your own merchant analytics is important, but […]

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Makeup and beauty

Beauty Industry Report: US Market

A Digital Marketing Perspective: How to Compete in the Age of Amazon and YouTube The beauty industry is shifting rapidly, but with worldwide growth and hundreds of billions of dollars on the table, the market is ripe with opportunity for brands who can adapt. Several factors have dramatically affected the industry in the last five […]

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