News and Media Report UK 2019

Strategies and Tactics for Growing Your Online Audience Macro-level data shows that Britons are time-poor but keeping up with the latest news. How can news and media providers then grow their online audiences and advertiser sales when engagement is more difficult? News and media organisations need to know what their audiences care about and where […]

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UK News & Media Report 2019: Proving the Value of Your Audience

INTRODUCTION The online News & Media industry is growing, with total visits to the top 100 sites rising by +14% YoY. But the time Britons spend on these sites has decreased. In July to September, 64% of the online population visited National Titles, like The BBC News and Daily Mail. Britons were checking these sites […]

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State of Publishing: March 2018 – US Market

Top 20 Publishers A wide range of stories captured public attention in March, resulting in another shakeup of the publisher pecking order. USA Today dropped three spots in March, and lost significant visit share compared to last month. Meanwhile, BBC climbed in the rankings, thanks in part to a popular article memorializing Stephen Hawking. Wall […]

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State of Publishing : February 2018 – US Market

Top 20 Publishers The news industry experienced a few shakeups the top and bottom of the rankings this month. USA Today enjoyed a small traffic boost, which moved them up to 6th. Reuters also climbed the ranks, and has enjoyed traffic growth since the beginning of the year. Time and The Daily Beast also saw […]

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Who is the Green Consumer?

In today’s world, an increasing number of  consumers are becoming not only environmentally conscious, but environmentally responsible.  However, that is not a universal sentiment.  While many people are going green and considering the environmental impact of their purchases, some people don’t see it as a pressing matter.  Who are the green consumers that feel this way […]

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Capital One Search Share Dips, But Their Cards Gain Steam

Reaching credit card seekers early in their research phase (before the competition does) is the key for most credit card brands. Let’s explore keyword trends around Capital One, as an example of how brands can use strategic insights to reach credit card searchers first. Below we listed all of the top “credit card” search variations […]

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