AU Fashion Report 2020

AU Digital Fashion Trends 2020

2019 has been challenging for many brands and retailers, and the industry is at a turning point. Declining sales, store closures, and consumers questioning fashion’s contribution to the environment. In this feature, Hitwise reflects on the key shifts occurring in the online fashion landscape and details what these trends mean heading into 2020. With this […]

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Digital Fashion Trends in 2020

INTRODUCTION The industry is at a turning point Total retail sales have dropped to levels not seen since the 1991 recession, with consumers feeling the squeeze from stagnant wages and higher household debt. A string of Australian-owned fashion retailers have buckled in recent years, including the recent collapse of Bardot and Harris Scarf in December. […]

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Click Frenzy 2019 Report | Hitwise

There’s only one place that Aussies can snag a MacBook Air for $14 or a Sony Smart TV for $17, and that’s Click Frenzy. The flash bonanza sale has become a staple in the Aussie retail calendar. With over 1.1 million visits on the most recent “Mayhem” on 21st – 22nd May, Click Frenzy did not […]

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Top Stats from Boxing Day 2018: Australia’s largest online retail day grew a further 7.5% YoY

In a previous blog, Hitwise highlighted how November has become a star-studded month of high-profile online shopping dates – from Single’s Day, Click Frenzy, Black Friday to Cyber Monday. As a result, many had feared that November’s online success would detract from December’s retail results. Hitwise has crunched the numbers for online retail. December is […]

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Almost 7 million transactions made on Amazon over Prime Day 2018

Amazon Prime Audience: Why Retailers Should Take Note

Amazon Prime Day came to Australia for the first time this year. One month after the dust has settled, Hitwise takes stock of how Prime Memberships have performed, who prime early adopters are and their impact on the retail landscape. Prime ‘sign-ups’ spike 377% on Prime Day, but the rise was short-lived During the 36-hour period […]

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