Who were the Fastest Rising Brands, Retailers & Categories of US Cyber Week 2019?
Cyber Week 2019 was another record setter in the US. Purchases from the top 50 US retailers rose +6% YoY during the Cyber 5, Thanksgiving through Cyber Monday, according to Hitwise. Last week, we looked at winners from the biggest retail event of the year from a global perspective. Taking a deeper dive into the […]
Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?
Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded? In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]
Hitwise & Retail Economics: Consumer Electronics Outlook
Hitwise and Retail Economics have partnered to bring the latest retail trends and consumer insights for the UK. Through a series of videos, we summarise the key challenges and opportunities facing retail categories and highlight brands and retailers that are outperforming their peers today. In the following videos, we look the Consumer Electronics category, where […]
Top Tips for Peak Retail 2019
The holiday season is fast approaching. With Click Frenzy, Black Friday and Boxing Day weeks away, how prepared are you for the largest retail period of the year? Visits to retail sites during key sales events are up +7.5% YoY showing a continued rise in online shopping. Here are 4 big learnings from last year’s […]
Amazon vs. Google- Has Amazon Really Taken Over?
When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both? Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]
Prime Day 2019: AU Analysis
Has Amazon cracked Australia? In our last article, Prime Day 2019 Wrap Up, we showed how Amazon is rapidly expanding in Australia. Visits and transactions to Amazon’s local site grew by +50% compared to the previous year. Over 300K Aussies visited Amazon each day over Prime Day, and a further 40K people made a purchase. […]
Retail Now: The Cycling Shorts Phenomenon
What did we learn? Businesses that embrace rapid change Despite the changes, many retailers and brands continue to thrive in the current retail climate. The likes of Zara, Ted Baker, and Primark, continued to achieve impressive growth. Richard speaks about why this is the case. The cycling shorts phenomena Along with dungarees, mom jeans and […]
Top UK Amazon Stats To Know Before Planning For Black Friday
Not many retailers come close to Amazon’s sheer volume on Black Friday. In the UK, the e-tailing giant saw over 50 million visits and processed over 4.2 million transactions in 2018. These figures continued to grow as well; visits were up +0.7% and transactions were up +9.2% year-on-year. In other words, an increasing number of […]
2019 On-Demand Buyers vs. Browsers [7 Mins]
Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]
Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]
Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]