Convert Hilton browsers into buyers

How can Hilton win back their online browsers?

How the battle of Airbnb vs. Hotels is influencing conversions The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage. And now there’s […]

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Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

Learn more

Audience Segmentation Report for Agencies

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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chernobyl uk blog

Chernobyl: The Impact of TV on Dark Tourism

The historical drama, Chernobyl, gripped the nation after being released in May this year. The dramatic miniseries, directed for HBO, centres around the 1986 Chernobyl Nuclear disaster and the cleanup efforts which followed. Compressed into this popular television miniseries, Chernobyl has received both praise and criticism (Source: This is Money) with a focus on its impact on the […]

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Audience Segmentation Report

Why do behaviors beat the basics? How to use online data to segment, acquire, and re-engage consumers. The ways in which marketers segment their customers are changing. Consumer life stages and behaviors, such as search and purchase activity, are now more favored over traditional demographics. In our latest Behavioral Audience Segmentation report, Hitwise explores how brands […]

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travel, vacations, Fiji

Travel Report 2019

The 2019 industry outlook is positive, but how can travel players make the most of this year's growth?

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travel, vacations, Fiji

Macro Trends Shaping the Travel Industry

Gone are the days of the travel stereotype With the rise of Metasearch sites and Rental players like Airbnb coming to fruition within the past decade, the travel industry has become subject to change. The reality is that not only have these big players disrupted the marketplace, but also, the emergence of differentiating consumer segments […]

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buyers vs browsers us market

Knowing Buyers vs Browsers: US Market [On-Demand Video]

Ways to Boost Sales with Buyer Data As consumer expectations become more demanding, digital marketing must and has evolved. Marketers are then increasingly faced with a data dilemma– either having too few or too much data to inform decision making. In this video, Hitwise uncovers simple and actionable solutions to combat this data dilemma. We […]

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