Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Hitwise Summer Summit 2019

Hitwise Summer Summit ’19: Green To Mainstream, The “FANGs” & Love Island

Hitwise just hosted its annual Summer Summit, where over 200 delegates from different industries and disciplines discussed all things digital marketing, e-commerce, and data analytics.  The aim was to make this year’s event bigger and better than last year. This was driven by our fantastic line up of thought-provoking sessions and panels, led by leading […]

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Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Online shopping, online shopper, customer data, consumer insights

How Capital One Markets to Millennials

Millennials are immensely interested in building credit: 56% of undergraduate students have a credit card, 59% of them use it to build credit. 18-24 year olds are also 24% more likely than older generations to search for “credit score”. Financial institutions are trying to tap into this market. The benefits of doing so are clear […]

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retail

State of Retail

The Top 3 Industry Challenges The evolving expectations and demands of the consumer – this is the greatest challenge retailers are faced with today. We have become hyper-connected, time-poor, mobile and social; changing how retailers must market, attract and retain their customers. The key to success lies in harnessing the power of customer-centric and actionable […]

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Auto Industry Trends 2017 – AU Market

Industry trends and innovative strategies for targeting auto audiences In 2017 the Australian Auto industry has experienced similar sales numbers to previous years, but July saw a sizeable uptick. In the past, high fuel prices pushed consumers towards smaller and more fuel-efficient cars, but more recently SUVs have shown a surge in sales as well. […]

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MAC vs. Sephora Makeup Audiences: Battle of the Beauty Brands

MAC and Sephora are two of the most well-known cosmetics brands in the world. Sephora was founded in Paris nearly 50 years ago, and has established itself as the “every-woman’s” makeup store. Meanwhile MAC, founded in Toronto in 1984, has a smaller customer base and a more defined, niche following. What are the differences (and […]

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5 Segmentation Strategies to Convert More Customers – US Market

Identify and reach valuable audiences before your competitors We live in the age of consumer choice. People — not brands — drive the next wave of products, services and technologies. The next generation of winners and losers will be defined not only by companies who adapt to the market, but by those who understand, anticipate […]

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Analysis: Do Australians Spell more like the British or the Americans?

In one of his career’s most memorable moments, Arnold Schwarzenegger assuaged the fears of a room full of medically astute kindergarten students concerned about his headache by telling them “It’s not a tumor”. While this may have been true for detective John Kimble, it appears that it is not the case for Australians today. Using […]

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