The Fenty Craze: How Other Beauty Brands Can Compete Online

After years of anticipation, Rihanna launched her Fenty Beauty line on Sept. 8, 2017, in partnership with Sephora, No. 136 in the Internet Retailer Top 1000 ranking of North America’s leading online retailers. Demand for Fenty products shot through the roof, and many of her most popular products sold out in days. Let’s explore the […]

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Makeup and beauty

Beauty Industry Report: US Market

A Digital Marketing Perspective: How to Compete in the Age of Amazon and YouTube The beauty industry is shifting rapidly, but with worldwide growth and hundreds of billions of dollars on the table, the market is ripe with opportunity for brands who can adapt. Several factors have dramatically affected the industry in the last five […]

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