Black Friday 2019 – Multi Market Review: Who were this year’s retailer and brand winners?

Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands responded?   In our first piece of coverage for Black Friday 2019, Hitwise looks at these top headlines for the […]

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Back to School

Back To School Report UK 2019

Differences in Back to School Shopping Behaviours by Lifestage When it comes to back to school shopping, the 3rd busiest retail period of the year, lifestage determines which products students and families are searching to purchase. While primary school students are growing out of their shoes every year, secondary schoolers are searching for the latest […]

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back to school 19

UK Back to School Report: Primary School, Secondary School & Students Online Trends

INTRODUCTION Back-To-School (BTS) is the third biggest retail peak after Black Friday and Christmas sales. According to Mintel, BTS spending increased +36% YoY to reach £1.16 billion in 2018. An average of £533 was spent per household on school or college supplies. So, which retailers and brands capitalised on BTS sales this year? Firstly, let’s […]

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Amazon Prime Day Stats 2019

Amazon Prime Day Statistics 2019

Bigger than Black Friday and Cyber Monday combined  Amazon has done it again with Prime Day 2019. The mega-sales event, which took place from July 15-16, was extended an extra 12 hours this year and outpaced 2018’s performance. According to Amazon’s press release, Prime Day even surpassed Black Friday and Cyber Monday combined, selling over 175 […]

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2019 On-Demand Buyers vs. Browsers [7 Mins]

Why converting browsers into buyers is critical in 2019 In this short and sharp recording, we talk through use cases in our Global Buyers vs Browsers report, and explain how we use online audience analytics to segment buyers from browsers, as well as direct buyers from indirect ones. We show how: Zara segments their buyers from visitors […]

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Converting Browsers Into Buyers Masterclass: UK Market [On-Demand Video]

Why converting browsers into buyers is critical in 2019 Following our popular report, our on-demand masterclass actively demonstrates how digital behavioural insights like search and purchase data on Amazon and competitor sites, can actively help brands like Zara, Aldi, Dell and Philips grow buyers and online sales. We explain: The top 5 tips to grow […]

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Christmas Ornaments

US Hot Products: Video Games Down; Gift Cards & Airpods Up This Week

Christmas is just right around the corner, and for the past few weeks, Hitwise has tracked the top products that are searched for on search engines and within Amazon. So, what’s top of mind only days before the holidays? In the week ending December 15th, looking at Top Search Engine Searches, game buying seems to be […]

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Pre-Cyber Week

5 Online Stats You Should Know Before Black Friday

Black Friday is tomorrow! See how the retail industry has fared in the build up to the largest online shopping date of the year. Understand which verticals are growing or declining, and find out what are 2018’s  “hot products” with these five Hitwise stats:   1. Online Retail is Down Compared to this Time Last […]

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Hot Holiday Products - Week of Cyber Monday

Review of Shopping Trends and Hot Products in November 2017

November kicked off the peak retail season with several online sales events – the most notable in Australia being Click Frenzy, Black Friday and Cyber Monday. These events offered a great opportunity for retailers to kick of sales for the season and increase brand awareness, and for consumers to snag a bargain over what can […]

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Top Products Thanksgiving

Infographic: Top Products The Week of Thanksgiving & Black Friday

In the wake of Peak Week, the retail industry is abuzz — which retailers won the most traffic and sales? How many people shopped? What are the hot products this season? Let’s take a look at the top products during the week of Thanksgiving, and then take a birds-eye look at how product trends have […]

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