One Year Out: How Top News Rankings Changed Since the Election

In an earlier blog post we explored how news readership shifted since the inauguration. As we approach the anniversary of the 2016 presidential election, there is no doubt that the top news rankings have changed dramatically over the last year. Since the November election, traffic to news sites increased by 10.4% (measuring October news industry […]

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Top Democratic vs. Republican Brands

The last several months have been some of the most politically fraught for American businesses. Major US brands must contend with mounting pressure to keep jobs stateside, as well as a real possibility that the President of the United States may decide to single them out on Twitter as he did with the likes of General Motors, Boeing and Nordstrom. This newly polarized environment has sparked […]

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