Which new car buyer persona is best to target?
We are right in the middle of the holiday shopping season. While most consumers are after new kitchen appliances or the latest video game, many are beginning their search for a new car. December is widely known as the best month to buy a new car since salespeople looking to hit their year-end goals are […]
Partnerships – Growing Brand Partnerships
Following on from the last blog (Insert link to ‘Enhancing Affiliate Relationships’ blog) where we looked at how brands can enhance their relationships with third-party retailers, this blog will look at how brands can discover new online audiences through co-branding efforts. In particular, how brands can build upon each other’s strengths in the auto sector. […]
Electric Revolution: Tesla Spotlight
While the rest of the auto industry struggles, electric and hybrid vehicles have taken off, with electric cars increasing sales by a whopping 134% year-on-year. Nearly every automaker is playing catch-up in developing their own EV line, but currently Tesla dominates the market, leading the electric revolution. They account for approximately 4 out of 10 […]
Segmenting Auto Brand Audiences
Car buying reached record peaks in 2016, but after sales plunged 4.7% in April of this year, experts believe the pendulum may be swinging back in the other direction. According to the Wall Street Journal, car sales are down this year, and even the previously dominant SUV sales have flattened. Nevertheless, the industry maintains sparks […]