Fashion’s Super Nova
Fast fashion needs to constantly stay ahead of the latest trends to remain relevant for today’s most savvy shoppers. While site traffic is important, it’s more insightful when used to keep a pulse on which players are growing and resonating with consumers now. Looking at the top 10 fast fashion sites from the 12 weeks […]
What Are Online Super Consumers and How Do I Spot Them?
Most marketers measure their traffic in aggregate, benchmarking total visits and uniques over time. Advanced marketers may also track the age and gender of their visitors, to get a sense of who spends time onsite. But these basic metrics only provide a narrow view of your best online audience. Weighing alternative metrics, like time spent, […]
What is the Real Price of “Fast Fashion”?
As sustainability awareness gains traction in the U.S. consumers are beginning to shift their focus to the apparel industry, where many worry the impact of inexpensive fashion, or “Fast Fashion” is taking its toll on the environment, workers rights and labor safety. Fast Fashion Brands Brands like H&M, Forever 21, Zara and Mango pioneered the […]
Fast Fashion Industry Winners and Strugglers
There is no doubt that clothing remains a big business; Americans spend more than $250 billion on apparel each year. Mar 2014 – Mar 2017 saw exponential growth to fast fashion websites with a 67% increase in visits. However, the last year (Mar 2016 to Mar 2017) revealed a 9.47% decline as fast fashion brands […]
Fast Fashion Industry Growth Analysis Report 2017
Key Brands, Market Challenges, and Consumer Attitudes The term “fast fashion” originated from the rapid movement of styles from the catwalk to retail shelves nationwide. Today, the rate of new fashion cycles has accelerated to a feverish pace. “It used to be four seasons in a year; now it may be up to 11 or […]
Better Traffic Benchmarking: Go Beyond the Basics
Traffic benchmarking seems to be one of the clearest and most definitive metrics for measuring your website’s growth. But a simplistic focus on driving more traffic may end up not serving business goals. To really understand the value of your traffic – and of your marketing efforts – you need to ask the right questions. […]