State of Publishing: March 2018 – US Market

Top 20 Publishers A wide range of stories captured public attention in March, resulting in another shakeup of the publisher pecking order. USA Today dropped three spots in March, and lost significant visit share compared to last month. Meanwhile, BBC climbed in the rankings, thanks in part to a popular article memorializing Stephen Hawking. Wall […]

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State of Publishing : February 2018 – US Market

Top 20 Publishers The news industry experienced a few shakeups the top and bottom of the rankings this month. USA Today enjoyed a small traffic boost, which moved them up to 6th. Reuters also climbed the ranks, and has enjoyed traffic growth since the beginning of the year. Time and The Daily Beast also saw […]

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State of Publishing: January 2018 – US Market

Who Won the Top Stories This Month? Top 20 Publishers Compared to the relatively stagnant rankings in December, January saw a solid shakeup in the pecking order. The Atlantic joined the Top 20 due in part to their popular opinion piece on Aziz Ansari, while The Daily Beast likely rose due to coverage on interactions […]

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Who is the Green Consumer?

In today’s world, an increasing number of  consumers are becoming not only environmentally conscious, but environmentally responsible.  However, that is not a universal sentiment.  While many people are going green and considering the environmental impact of their purchases, some people don’t see it as a pressing matter.  Who are the green consumers that feel this way […]

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Georgia Special Election Audience Analysis

It feels like all eyes are on the election this week between Democrat Jon Ossoff and Republican Karen Handel for a Congressional seat in Georgia. The race is really heating up, and has been the subject of intense scrutiny by political talking heads on cable news. We were curious if Hitwise data could add some […]

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News in 2017 – US Market

Key Industry Trends & Tactics to Grow Your Audience Online news consumption has grown incredibly in the past year and continues to climb in 2017. This is largely due to major political events which have dominated the headlines. Americans are not only consuming more news across several sources, they are also thinking about the role […]

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Hitwise Launches Hourly Online Traffic Insights Reporting

New Tool Gives Hourly Insights in to How Market Competitors Are Performing    Los Angeles (January 31, 2017) Hitwise, the industry leader in large-scale online clickstream data collection and consumer behavioral analytics, today launched hourly insight reporting, a new capability that offers marketers improved visibility into online consumer behavior and competitive traffic trends throughout the […]

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5 Key Stats for Marketing to Fitness Buffs

Moving into 2017, marketers should expect the fitness industry to continue booming. Consumers are increasingly fueled by a desire to get in shape, and brands have met them with a surge in fitness-friendly gadgets and athletic apparel to make living a fit lifestyle easier than ever. Interest in fitness is especially piqued in and around […]

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