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What Are Online Super Consumers and How Do I Spot Them?

Most marketers measure their traffic in aggregate, benchmarking total visits and uniques over time. Advanced marketers may also track the age and gender of their visitors, to get a sense of who spends time onsite. But these basic metrics only provide a narrow view of your best online audience. Weighing alternative metrics, like time spent, […]

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Why Do Millennials Love Activewear?

Over the past five years, the apparel industry has undergone a quiet revolution. A quick glance around your average city block should provide ample evidence. The Lululemon yoga pants. The trendy criss-cross tanks. Those aren’t workout clothes—they are a lifestyle. That, and a multi-billion-dollar industry. In a matter of years, activewear has evolved from baggy […]

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