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Spotting your Online Super Consumers

Most marketers measure their traffic in aggregate, benchmarking total visits and uniques over time. Advanced marketers may also track the age and gender of their visitors, to get a sense of who spends time onsite. But these basic metrics only provide a narrow view of your best online audience. Weighing alternative metrics, like time spent, […]

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Why Do Millennials Love Activewear?

Over the past five years, the apparel industry has undergone a quiet revolution. A quick glance around your average city block should provide ample evidence. The Lululemon yoga pants. The trendy criss-cross tanks. Those aren’t workout clothes—they are a lifestyle. That, and a multi-billion-dollar industry. In a matter of years, activewear has evolved from baggy […]

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