Would you like Kale with that?

This morning whilst juggling my morning coffee and croissant on a packed train, I did what most people do on public transport, I got my mobile phone out and pretended I was super busy. I started to flick through my Instagram to kill a bit of time. The first image was by a friend who […]

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How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and promote new products effectively. The amount of data available to marketers today can alleviate some of the pain associated with finding an immediate audience for new product launches. Digital consumers leave a trail of signals behind as they navigate the […]

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10 Gifts for 5 Unique Audiences: Your holiday gift guide

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. Top 20 hot products Weeks ending December 12, 2015 Rank Search Term Share of search clicks 1 Fitbit 0.035% 2 LEGO 0.023% 3 GoPro 0.020% 4 iPhone 6S 0.018% 5 iPad 0.017% 6 Apple […]

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