How YouTube drives more Buyers to Pet Circle’s site

Pet Circle launched a clever ad promoting their online services last year. The commercial, which featured a dog pulling pet food out of a laptop with its owner in shock, garnered over 1 million views on YouTube.  So, did Pet Circle attract more online buyers, compared their competitors? In the first 6 weeks of the year, Pet […]

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Key e-commerce trends from the 2015 holiday season

Consumers mostly search on mobile devices, and those searches are often for discounts and may occur while they’re in a store. With the holiday season now behind us, it’s time for a debrief so that plans can be drawn for next year to ensure greater ecommerce success. Let’s start with traffic sources to retail sites […]

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