Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Buyers vs. Browsers

Audience-Based Marketing To Acquire And Engage More Buyers Whether you have buyers, bookers or applicants, each business wants to grow their customers and increase their conversions. These needs existed well before the digital age. But over the past decade, the internet has transformed how consumers search for, consider, and buy products and services. Martech has […]

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Retail Peak Pla

Retail Peak 2019: Top Learnings So Far

Black Friday will fall one week later this year on November 29th, compared to November 23rd last year.

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retail electronics

Hitwise & Retail Economics: Consumer Electronics Outlook

Hitwise and Retail Economics have partnered to bring the latest retail trends and consumer insights for the UK. Through a series of videos, we summarise the key challenges and opportunities facing retail categories and highlight brands and retailers that are outperforming their peers today.  In the following videos, we look the Consumer Electronics category, where […]

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Amazon vs. Google

Amazon vs. Google- Has Amazon Really Taken Over?

When it comes to digital media spend, where should agencies and brands put their focus: Google or Amazon, or both?  Some have already made their bets. Over the past few months, top tier agencies have announced that they are shifting 20-30% of their digital ad spend from Google to Amazon. Recent digital insights suggest that Amazon garners […]

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Amazon Prime Day UK 2019

Prime Day 2019: UK Results

Is there hope for other retailers?  In the UK, Amazon processed over eight million transactions in just two days. In our last blog, Prime Day 2019 Wrap Up, we showed that this was a record. Compared to last year’s Prime Day, transactions grew by +25%. The number of Prime member sign-ups were also up +147% YoY.  […]

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Hitwise Summer Summit 2019

Hitwise Summer Summit ’19: Green To Mainstream, The “FANGs” & Love Island

Hitwise just hosted its annual Summer Summit, where over 200 delegates from different industries and disciplines discussed all things digital marketing, e-commerce, and data analytics.  The aim was to make this year’s event bigger and better than last year. This was driven by our fantastic line up of thought-provoking sessions and panels, led by leading […]

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How Airlines Can Take Off With Online Bookers

Deep-Dive into Online Airline Activity in 2019 As we expect North Americans to spend an average of 17 nights away from home this year, it’s important for travel companies to leverage online insights to ensure they’re capturing as many of these trips as possible. With our recent US Travel report, the travel industry can digest […]

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Search Masterclass 2019 [On-Demand Video]

How to Reach, Acquire and Win Back your Audience: 3 Tactics for 2019 Search data has become invaluable to marketers. We are able to segment through demographics, interests, behaviours and purchasing habits, allowing us to build a complete picture of consumers and how to reach them. We cover an array of verticals in our Hitwise […]

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Acheteurs vs. Navigateurs

Stratégie marketing basée sur l’audience pour acquérir et attirer plus d’acheteurs Que vous essayez d’attirer des acheteurs, des réservations ou des candidats, les objectifs à travers les industries sont les mêmes: augmenter la proportion d’acheteurs et les conversions. Ces besoins existaient bien avant la révolution digitale. Cependant, durant cette dernière décennie, internet a transformé la […]

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